Our Work
Tatkaal Seva
CLIENT
Flipkart
SERVICES
Microsite Design & Development
YEAR
2026
Objective
"Only 1 left." Every Big Billion Days, shoppers wait for months, wake up at midnight and refresh like their life depends on it, only to find their dream deal sold out.
So Flipkart borrowed India's most famous way to beat a rush: the railway Tatkaal booking. Tatkaal Seva let shoppers call a Tatkaal Uncle on 1800-209-2468 and reserve one hero deal before the sale went live. He has never missed a train. He won't miss your deal either.
Fisher Media was the tech partner, designing and building the microsite that powered every reservation. Client: Flipkart. Agency: McCANN India. Tech partner: Fisher Media.
The Idea
Jao jaldi jake rumaal rakh lo. A Tatkaal agent for deals, so shoppers could reserve in advance and simply check out on 9th October.
Reserve in Seconds
Shoppers verified with their registered Flipkart number and pincode, then locked one deal across mobiles, TVs, watches, laptops, headphones, fragrances, handbags and luggage.
Scarcity by Design
A live counter promised first class deals "before 2,088,569,770 others". Once the quota filled up, a cheeky "Tatkaal Quota: Full" screen shared tips from the OGs, like keeping a third thumb ready.
Built for the Rush
A fast, mobile-first microsite with number verification, quota tracking and a full FAQ, made to stay simple and quick for millions of eager shoppers.
The Experience
The Film
