Our Work
Luck By Naam
CLIENT
Flipkart
SERVICES
Microsite Design & Development
YEAR
2026
Objective
Naam main kya rakha hai? For Big Billion Days, quite a lot. Flipkart teamed up with Sanjay B Jumaani, India's No.1 numerologist, to give every shopper a personal Lucky Score based on nothing but their name.
Enter your name, get a score, get rewarded. Fisher Media was the tech partner on the experience: we built the luck, users just had to type their name. Client: Flipkart. Agency: McCANN India. Tech partner: Fisher Media.
Your Name, Your Score
Users entered their full name and an AI-based numerology model calculated a personalised Luck Score in seconds.
Score = SuperCoins
Every Luck Score turned into Flipkart SuperCoins. Land on a lucky number (6, 19, 24, 33, 37, 42 or 46) and the coins were doubled.
Made to Be Replayed
Users were invited to try different name combinations for a luckier score. We tried it too: "Fisherr Mediaa" scored much better than "Fisher Media".
Straight to the Sale
A celestial, mobile-first design with orbiting planets and a Lucky Inaam ring, leading every result to "Redeem on Flipkart" across Beauty, Travel, Appliances and Smartphones.
The Experience
The Film
