Our Work
Fair & Lovely: Mission Laser Perfect
CLIENT
Hindustan Unilever
SERVICES
Hybrid App Development, UI Design
YEAR
Objective
A big relaunch needs the whole sales team on the same page. For Mission Laser Perfect, Fair & Lovely wanted one place where every salesperson could learn the new range and sell it with confidence.
Fisher Media developed a hybrid mobile app for Fair & Lovely's internal sales force as part of the Mission Laser Perfect product relaunch, enabling suppliers and salespeople to showcase new offerings, access product information and improve internal coordination. Client: Hindustan Unilever. App design and development: Fisher Media.
The Brief
Give the sales force one simple app to understand the relaunch, get briefed fast and stay in sync with their teams on the ground.
Brand Story & Briefings
The brand story, relaunch performance, new TVC and detailed briefings for RSSMs and trade, with pricing, schemes and packs in clear tables.
Premier League
A team-based Fair & Lovely Premier League with leaderboards, task trackers and awards that turn sales targets into friendly competition.
Showcase & Win
Salespeople post photos of their in-store execution, see what others are doing and track their own progress from a personal profile.
The Experience
The Film
