Our Work
AXE: Find Your Fragrance
CLIENT
Hindustan Unilever
SERVICES
App Design, App Development
YEAR
Objective
Finding the right fragrance should feel like a game, not a guess. AXE wanted a fun way for people to discover the scent that matches who they are.
Fisher Media designed and developed a mobile app for AXE that offers an interactive, engaging way for users to discover their ideal fragrance, enhancing brand affinity, personalising the fragrance experience and driving deeper interaction with AXE's product range. Client: Hindustan Unilever. App design and development: Fisher Media.
The Brief
Build an app that helps young men find their AXE fragrance in a way that feels bold, playful and personal, and that leads them to the right product.
The Journey
A ten-question journey covering daily routine, signature look, ride, favourite escape, preferred scents and music. Each answer tells a little more about the user.
Swipe, Tap, Slide
Every question uses a different gesture, like sliders, swipe cards and carousels, set on rich dark visuals so the journey never feels like a form.
The Big Reveal
Answers map to a personality and a matching AXE fragrance from the full range, including the Signature collection, with a direct path to explore the product.
The Experience
The Film
