Our Work
Imagine by Asian Paints
CLIENT
Asian Paints
SERVICES
Logo Design, Brand Identity
YEAR
2026
Objective
Picking a colour? Just Imagine. Imagine is the Asian Paints mobile app that lets people watch their space restyle itself before they pick up a brush.
Fisher Media designed the Imagine logo: a clean, confident identity that carries the Asian Paints name and works on every screen, wall and colour the app will show. Client: Asian Paints. Logo design: Fisher Media.
The Brief
Create an identity for a new app that helps people visualise colours and styles in their own homes, one that feels modern, friendly and unmistakably Asian Paints.
The Wordmark
A bold, geometric "Imagine" with open, generous letterforms, so the name reads instantly on a phone screen, an app icon or a store listing.
One Logo, Every Space
Four lockups for every use: the Primary logo with the Asian Paints mark, a "By Asian Paints" wordmark, and reverse versions of both for dark backgrounds and rich wall colours.
Built Around Colour
The identity sits on a palette drawn from Asian Paints shades, from soft blush and sage to deep navy and ochre, so the room and the colour always take centre stage.
The Experience
