Our Work
Are You Really Gen Z?
CLIENT
Flipkart
SERVICES
Microsite Design & Development
YEAR
2026
Objective
Exclusive Big Billion Days drops, for Gen Z only. To get in, shoppers had to pass a 3-step Gen Z verification. As for the rest, there's always skinny jeans.
Fisher Media built the test for Flipkart. Then our whole team took it. Half of us failed, because saying "rizz" twice a day does not make you Gen Z. Client: Flipkart. Agency: McCANN India. Tech partner: Fisher Media.
A Captcha, but Gen Z
Instead of "select all traffic lights", users proved they belong: complete the hamster meme, guess the slang, name the trend and dump all non-Gen Z tees.
11 Challenge Formats
Select boxes, unscramble, audio, reassemble, drag and drop, quizzes, gestures, OG colour, draw, translate and type the answer, mixed fresh for every attempt.
Mobile Only, Obviously
Open it on a laptop and you get "Kardi na millennial waali harkat". The whole test lives on the phone, built around taps, drags, swipes and doomscrolling.
Unlock the Drops
Clear all 3 locks to win the trophy and enter the exclusive Flipkart store. Fail, and you can always try again.
The Experience
The Film
